After Effects motion graphics for real estate including leveraging AI to bring PRE-Vis Renders to life
Hall & Hart is a Sydney-based luxury custom home builder specializing in designing and constructing bespoke residences tailored to individual lifestyles and budgets. Their integrated in-house team includes designers, town planners, cost planners, drafting technicians, project managers, and interior designers, ensuring a seamless journey from concept to completion.
Bringing architecture to life with AI and motion design
As part of a creative brief from Tag, I was responsible for creating motion graphics for use across various social media advertising platforms for their client Hall & Hart.
Project Overview
- Designed visually cohesive carousel posts for Instagram and LinkedIn.
- Created motion graphics using After Effects to highlight architectural features and luxury design elements.
- Utilised AI tools to generate dynamic adaptations of pre-visualisation renders.
- Structured After Effects compositions with scalable hierarchies for efficient export across multiple formats and aspect ratios (e.g., 1:1, 9:16, 16:9).
Carousel Post Example
